Conservation Technology Information Center Strategic Plan


The Conservation Technology Information Center (CTIC) is a not-for-profit 501(c)(3), membership organization that provides technical, educational and practical support to America’s agricultural and conservation communities. We were formed in 1982 by a group of representatives from agribusiness, government and associations. We thrive today with guidance and support from partners and members from the public, private and academic sectors.

America’s producers today face complex decisions about how to integrate and maintain conservation systems within their farming operations. We trust that, given the best information, producers will make good decisions for their land. And, we believe that producers deserve to get trustworthy information, in a timely manner, from a dependable source.

CTIC works with the people and groups across the country that provide advice and guidance for producers’ production and conservation decisions. Through research, information exchange, partnership building, training and more, CTIC offers practical and affordable solutions that make sense for the producer and the environment.

CTIC provides reliable information to support environmentally responsible and economically viable decision making in agriculture. And, by accessing our network of agribusiness, associations, researchers, scientists, media, educators and ag advisors, we will distribute that information where it needs to be quickly and reliably.

The CTIC organization is, in itself, a model of an effective public/private partnership. A Board of Directors, which oversees activities, includes producers and representatives from seed, fertilizer, equipment, life science, media, conservation organizations and agriculture organizations. The board is advised by representatives of universities and state and federal agencies. A staff, based in West Lafayette, Indiana, implements the initiatives and activities if CTIC.


CTIC is recognized in the U.S. as a trusted source for information about current and emerging issues in conservation and sustainable agriculture and plans to extend this recognition internationally. CTIC benefits from and serves a strong network comprised of leaders in agriculture and conservation. Through this network, CTIC promotes and disseminates comprehensive data, research and materials related to conservation and sustainable agriculture that achieves better soil, cleaner water, greater profits and a brighter future.

Mission Statement

CTIC champions, promotes and provides information on technologies and sustainable agricultural systems that conserve and enhance soil, water, air and wildlife resources and are productive and profitable.


  • Respect: CTIC treats every member and partner with respect, efficient service and a dedication to quality.
  • Dedication: CTIC undertakes each project and program with intention to make a difference; to apply our time, energy and financial resources to advance conservation agriculture.
  • Balance: CTIC recognizes that economic viability must accompany sound decisions to broaden adoption of conservation within agriculture.

CTIC Profile of Success in 2016

  • A larger organization – increasing and diversified membership, additional staff, and greater outreach capabilities and record
  • Financially stable
  • Nationally recognized as a leader by fellow agricultural organizations and industries
  • Board members and general membership actively engaged and implementing the strategic plan
  • Preferred and indisputable source of conservation information

Key Result Areas

  • The preferred source of information on conservation systems related to agriculture
  • Organizational development
  • Advocate conservation technology systems that are profitable and practical for producers to agricultural and non-agricultural audiences